LIMITED TIME DEAL: monthly payments availability.
This is the minimum price (over time, the price will be raised or a project will be developed on it).
It's like paying a very small rent for the best retail space in town but you'll get to own the space and... you'll have national coverage.
Why invest in a business with a premium domain name?
Because the world is clearly moving to the online where the foundation is trust, and on the internet, trust is generated by a premium domain name.
A premium domain name is providing: credibility, authority, more conversions, direct traffic, organic growth, SEO benefits. Is easier to remember (meaning money-saving on marketing); it provides easier brand recognition and can be instantly associated with a service or a product; will increase the overall value of the business, being easier to sell the business in the future and at a higher price; is more attractive for direct sponsorships and can sell publicity spaces at higher prices; is UNIQUE, so its value will increase in time.
Both online and in the physical world, the number one rule when it comes to creating a business is: location. On the internet, the location is: your domain name. In the real world, a premium retail location rent will be a few thousand €/month. Compare that with a domain name price.
In most cases, a premium domain name pays for itself in no time.
This is a one-lifetime opportunity, when is gone - is gone.